The Climate Optimist’s manifesto

We must, we can and we will solve climate change. It’s that simple.

And that difficult.

Because the climate change challenge is so great and its consequences are so serious.

Which makes optimism essential. Because hope beats fear. It’s the attitude that inspires progress.

We behave, buy, vote and work for change because we are optimists. And our vocal optimism will take our actions even further. It will make others bold. Political action, business innovation, new investment and global transformation all become possible.

Optimism has always had this power. Humanity has eradicated diseases, overcome great injustices and even reached the stars because enough of us believed we could.

And when we succeed this time, we’ll solve more than climate change. Renewable energy means jobs. Solar energy can help free people from poverty. Cutting pollution benefits our health.

And we’re already doing this. Our optimism is fuelled by the new solutions, inventions and daily efforts from individuals and organisations across the world.

Each of us must face climate change in our own way. We choose belief in a better future. We choose action. We choose hope.

Solving climate change starts with the belief that we can. We are climate optimists. Opt In.


What does ‘solving climate change’ mean?

It means two things:
• Keep well below 2° C of global warming. That’s the level that governments agreed is safe in the COP21 Paris Agreement.
• Help the people who are at risk from the climate change effects that are already happening.

By 2020 we can bend the curve of emissions to make this a reality. That fast.

And we want even more.

The world’s governments have also agreed 17 Global Goals, including ending poverty and hunger, reducing inequality and creating decent jobs through economic growth. We believe that solving climate change can help reach these goals. That’s what we’re most optimistic about.

Can we actually do it?

Fatalism is tempting. We’ve all heard about the scale of the threat. Our optimism doesn’t change the seriousness of what we are facing.

Solving climate change means transforming some of our industries. Especially energy, travel and agriculture. It also means new industries, new jobs and new products need to be invented.

And that’s already begun. More so than most people are aware of. Huge levels of investment are going into renewable energy. Entrepreneurs are creating new climate friendly business models. And millions of people across the world have changed how they eat, buy, vote, build, work and travel.

You can join them.

What can I do?

Opt in to climate optimism. And share your belief that we can solve this.

Then take action in your own life, especially doing things that will make you healthier and happier.

And shine a light on solutions. Find out about the amazing progress already happening.